Apaloo sells medical, sports and fitness products through its two brands: MOSKINTO and KINTEX.

MOSKINTO is the leading provider of plasters for the treatment of mosquito bites, which have been proven to relieve itching and swelling. With over 10,000 sales outlets, including DM, Rossmann, Müller and pharmacies, and a total of over 130 million plasters sold, MOSKINTO has already recorded strong growth in recent years.

NERA has convinced us with a well-founded concept to further strengthen the two brands MOSKINTO and KINTEX and in particular to further roll out the MOSKINTO products nationally and internationally. I am convinced that NERA's strong operational and digitalisation expertise makes it the ideal partner for Apaloo's next phase of growth.

sagt Andreas Jetter, Gründer der Apaloo GmbH.

We are impressed by how successfully Andreas Jetter has been able to develop the MOSKINTO plasters and the MOSKINTO brand on his own in recent years and are convinced that MOSKINTO and KINTEX still harbour immense potential. ‘We are very pleased to continue working with Apaloo founder Andreas Jetter and his team to support the company in the coming years of growth.

says Peter Schaberger, founding partner of NERA Digital.

Within Europe, Apaloo is already running successful online performance marketing in collaboration with NERA's value creation team, implementing influencer campaigns and expanding sales locations through new retail chains. During our partnership, we plan to further strengthen the international presence of both brands MOSKINTO and KINTEX.

says Dominik Lanz, founding partner of NERA Digital.

The NERA team that worked on the transaction consisted of Peter Schaberger, Dominik Lanz, Philipp Schillinger, Daniel Mels and several industry experts from NERA's network, who will continue to advise the company after the transaction has been completed.

NERA was advised by AC Christes (Financial, Tax), wdp - a valantic company (Commercial), Martius Rechtsanwälte (Legal), act AC Tischendorf Rechtsanwälte (Fund structuring) and YPOG (Fund structuring).